social media marketing Archives

How to Prepare for the Next Social Media Crisis

If there’s anything Covid-19 has taught us, it’s to expect the unexpected and prepare for a crisis before it happens. As many companies have overcome the initial shock of it all, they are now looking to the future and how to protect themselves from being caught off guard again. Whether it be a global pandemic […] Continue reading

Substrate Studios April 20, 2020 0

Delete Facebook Vs. Setting Healthy Boundaries

The world has been abuzz in recent weeks amidst the Facebook/Cambridge Analytica data scandal. This is, perhaps, the most damaging and far-reaching revelation in the company’s 14-year history. Rally cries to #DeleteFacebook have been trending for weeks – and many individuals, including large brands like Tesla – have followed through on this threat. Mark Zuckerberg’s […] Continue reading

Substrate Studios April 19, 2018 0

Exploring 360 Video For Your Business

360 video and virtual reality are slated for explosive growth in 2018 as technologies become more accessible to the mainstream user. If you have a unique and visually appealing offering that could be turned into a virtual experience, immersive content is worth a closer look. We recently reached out to our clients at Immersive Explorers – […] Continue reading

Substrate Studios February 26, 2018 0

Podcasting: The Audio Revolution Brands Need To Know About

A few months ago, we wrote about how analog is making a comeback. Perhaps it’s this rejuvenated appreciation for simpler times that is also fuelling the audio revolution. Influencers, brands and media are capitalizing on an auditory renaissance as podcasts creep slowly from niche to mainstream. Continue reading

Substrate Studios February 1, 2018 0

Dissecting The 2018 Facebook Algorithm Changes

Last week, Facebook announced that in order to combat “fake news” and over-crowding of its Newsfeed, it will now prioritize content produced by people versus publishers, media and brands. While organic reach has been steadily declining for years, this officially marks the final nail in the coffin. In his official statement Mark Zuckerberg indicated that users […] Continue reading

Substrate Studios January 16, 2018 0

Building a Content Distribution Plan

You might have the sexiest content ever created by humankind, but without a distribution plan, it’s going to slip into the black hole of the Internet, never to be seen or heard from again. Set your content marketing up for success by taking a step back, and think through the execution. Continue reading

Substrate Studios January 27, 2017 0

Substrate Studios: Who We Are

At long last, Substrate Studios is born! Years of dreaming, and six months of planning have come to fruition. So, how did we get here and who are we? Continue reading

Substrate Studios December 4, 2016 0