social media Archives - Substrate Studios

How Tik Tok is Bringing People Together During Covid-19

Tik Tok is surging in popularity as it captures the zeitgeist of the Covid-19 global pandemic and puts the “social” back into social media. Want to know what it’s like on the frontlines of the fight against Covid-19? Hop onto Tik Tok and you’ll see protective gear-clad healthcare workers sharing first-hand accounts of their experiences: […] Continue reading

Substrate Studios March 26, 2020 2

It’s Lo-Fi Or The Highway

Unfiltered, unpolished, unapologetic. Could the age of the carefully crafted Instagram feed be coming to an end? As marketers and content creators, we sure as hell hope so! The aesthetically pleasing “Instagram look” has saturated our newsfeeds for years now, with brands, influencers and everyday users bearing the burden of living up to these impossibly […] Continue reading

Substrate Studios May 28, 2019 0

6 Tips For Navigating The Social Media Universe

As I reflect back on my decade of working in this space, I have seen the fads, the innovations, and the flops. What initially began as a means of connection and communication has evolved into a powerful marketing and advertising tool that has been embraced wholeheartedly by the masses – not to mention brands, influencers […] Continue reading

Substrate Studios June 28, 2018 0

Delete Facebook Vs. Setting Healthy Boundaries

The world has been abuzz in recent weeks amidst the Facebook/Cambridge Analytica data scandal. This is, perhaps, the most damaging and far-reaching revelation in the company’s 14-year history. Rally cries to #DeleteFacebook have been trending for weeks – and many individuals, including large brands like Tesla – have followed through on this threat. Mark Zuckerberg’s […] Continue reading

Substrate Studios April 19, 2018 0

Podcasting: The Audio Revolution Brands Need To Know About

A few months ago, we wrote about how analog is making a comeback. Perhaps it’s this rejuvenated appreciation for simpler times that is also fuelling the audio revolution. Influencers, brands and media are capitalizing on an auditory renaissance as podcasts creep slowly from niche to mainstream. Continue reading

Substrate Studios February 1, 2018 0

Dissecting The 2018 Facebook Algorithm Changes

Last week, Facebook announced that in order to combat “fake news” and over-crowding of its Newsfeed, it will now prioritize content produced by people versus publishers, media and brands. While organic reach has been steadily declining for years, this officially marks the final nail in the coffin. In his official statement Mark Zuckerberg indicated that users […] Continue reading

Substrate Studios January 16, 2018 0

Going Analog: Why We’re Craving A Simple Life

Exponential technology is creating the most rapid social and cultural transformation in modern history. But, as technology becomes more complex, could we be on the cusp of a paradigm shift that is leading us back to a simpler life? And, does “going analog” mean what we think it does? Continue reading

Substrate Studios October 20, 2017 0

How To Create Great Content For Video Marketing

2017 was coined “the year of video marketing” by numerous marketing sources the world over. In fact, 74% of all Internet traffic will be from video this year, according to Hubspot. After all, video is an effective way to drive reach and create awareness about your brand or message. Continue reading

Substrate Studios May 23, 2017 0

The Influence of Advocacy

Influencer marketing is a mainstay in brand campaigns these days. Savvy social media stars are cashing in big with one-off promotion of products and services on their channels – often times taking it on as a full-time job. But, are brands taking the easy route of paid influence and ignoring advocacy? Continue reading

Substrate Studios March 19, 2017 0

Building a Content Distribution Plan

You might have the sexiest content ever created by humankind, but without a distribution plan, it’s going to slip into the black hole of the Internet, never to be seen or heard from again. Set your content marketing up for success by taking a step back, and think through the execution. Continue reading

Substrate Studios January 27, 2017 0