marketing Archives - Substrate Studios

How to Prepare for the Next Social Media Crisis

If there’s anything Covid-19 has taught us, it’s to expect the unexpected and prepare for a crisis before it happens. As many companies have overcome the initial shock of it all, they are now looking to the future and how to protect themselves from being caught off guard again. Whether it be a global pandemic […] Continue reading

Substrate Studios April 20, 2020 0

How Tik Tok is Bringing People Together During Covid-19

Tik Tok is surging in popularity as it captures the zeitgeist of the Covid-19 global pandemic and puts the “social” back into social media. Want to know what it’s like on the frontlines of the fight against Covid-19? Hop onto Tik Tok and you’ll see protective gear-clad healthcare workers sharing first-hand accounts of their experiences: […] Continue reading

Substrate Studios March 26, 2020 2

Podcasting: The Audio Revolution Brands Need To Know About

A few months ago, we wrote about how analog is making a comeback. Perhaps it’s this rejuvenated appreciation for simpler times that is also fuelling the audio revolution. Influencers, brands and media are capitalizing on an auditory renaissance as podcasts creep slowly from niche to mainstream. Continue reading

Substrate Studios February 1, 2018 0

Going Analog: Why We’re Craving A Simple Life

Exponential technology is creating the most rapid social and cultural transformation in modern history. But, as technology becomes more complex, could we be on the cusp of a paradigm shift that is leading us back to a simpler life? And, does “going analog” mean what we think it does? Continue reading

Substrate Studios October 20, 2017 0

Why We Love Coworking

A new coworking space is coming to our community, and we’re so proud to be part of the advisory committee that’s helping to make it happen. Why? Simply put, we believe in the power of connection. Continue reading

Substrate Studios August 22, 2017 0

How To Create Great Content For Video Marketing

2017 was coined “the year of video marketing” by numerous marketing sources the world over. In fact, 74% of all Internet traffic will be from video this year, according to Hubspot. After all, video is an effective way to drive reach and create awareness about your brand or message. Continue reading

Substrate Studios May 23, 2017 0

Marketing in a Digital Age: CIMC Take Aways

While the digital marketing landscape is shifting under our feet and the artificial intelligence revolution takes hold, the ancient art of storytelling remains tried, tested and true. Such is the dichotomy of marketing in the Digital Age. Continue reading

Substrate Studios April 10, 2017 0

The Influence of Advocacy

Influencer marketing is a mainstay in brand campaigns these days. Savvy social media stars are cashing in big with one-off promotion of products and services on their channels – often times taking it on as a full-time job. But, are brands taking the easy route of paid influence and ignoring advocacy? Continue reading

Substrate Studios March 19, 2017 0

How to Build a Content Strategy

There’s nothing worse than getting into the office on a Monday and feeling panicked that you have nothing to post on social media. With the new year, comes new hope for a stronger, tighter, and more effective content strategy. But, how do you get started with building out your annual social media strategy? Here are […] Continue reading

Substrate Studios January 13, 2017 0