SUBSTRATE STUDIOS

It’s Lo-Fi Or The Highway

Unfiltered, unpolished, unapologetic. Could the age of the carefully crafted Instagram feed be coming to an end? As marketers and content creators, we sure as hell hope so! The aesthetically pleasing “Instagram look” has saturated our newsfeeds for years now, with brands, influencers and everyday users bearing the burden of living up to these impossibly […] Continue reading
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Exploring 360 Video For Your Business

360 video and virtual reality are slated for explosive growth in 2018 as technologies become more accessible to the mainstream user. If you have a unique and visually appealing offering that could be turned into a virtual experience, immersive content is worth a closer look. We recently reached out to our clients at Immersive Explorers – […] Continue reading
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Why Brand Journalism Matters

The firehose of content flooding the digital space is ferocious – but, so is the appetite for it. Now, more than ever, businesses must place a stake in the ground and tell their own story by engaging in brand journalism. This is more than just content marketing – this is about building an audience and […] Continue reading
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How to Build a Content Strategy

There’s nothing worse than getting into the office on a Monday and feeling panicked that you have nothing to post on social media. With the new year, comes new hope for a stronger, tighter, and more effective content strategy. But, how do you get started with building out your annual social media strategy? Here are […] Continue reading
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