3 Times You Should Invest In Graphic Design
Let’s address the elephant in the room first. We’re under no illusions. We know tools like Canva are taking the world by storm. The emergence of freemium, self-serve, turn-key design tools that make everyday graphic design creation a cinch for the public, has levelled the playing field. It’s taken the sorcery out of design and […] Continue reading
How to Prepare for the Next Social Media Crisis
If there’s anything Covid-19 has taught us, it’s to expect the unexpected and prepare for a crisis before it happens. As many companies have overcome the initial shock of it all, they are now looking to the future and how to protect themselves from being caught off guard again. Whether it be a global pandemic […] Continue reading
How Tik Tok is Bringing People Together During Covid-19
Tik Tok is surging in popularity as it captures the zeitgeist of the Covid-19 global pandemic and puts the “social” back into social media. Want to know what it’s like on the frontlines of the fight against Covid-19? Hop onto Tik Tok and you’ll see protective gear-clad healthcare workers sharing first-hand accounts of their experiences: […] Continue reading
How to Manage Working from Home
Over the last few months, much of the world has been reeling from the health and economic impacts of the Covid-19 virus. Here in North America, our journey with coronavirus is only just beginning. Businesses lucky enough to make the shift to virtual working environments have been forced to do so rapidly—leaving some employees scrambling […] Continue reading
It’s Lo-Fi Or The Highway
Unfiltered, unpolished, unapologetic. Could the age of the carefully crafted Instagram feed be coming to an end? As marketers and content creators, we sure as hell hope so! The aesthetically pleasing “Instagram look” has saturated our newsfeeds for years now, with brands, influencers and everyday users bearing the burden of living up to these impossibly […] Continue reading
6 Tips For Navigating The Social Media Universe
As I reflect back on my decade of working in this space, I have seen the fads, the innovations, and the flops. What initially began as a means of connection and communication has evolved into a powerful marketing and advertising tool that has been embraced wholeheartedly by the masses – not to mention brands, influencers […] Continue reading